Some of the benefits of using video marketing in 2019
Sales and Conversions
Videos have a much higher chance of attracting a larger number of viewers and increasing your leads into conversions.
Consumer Buying Behavior
Videos can make it a lot easier to showcase your brand, product usage and for reviews and testimonials.
Social Media Engagement
So far this year, Video makes up for 80% of all of the content on social media and that number is steadily rising. Your audience are far more likely to engage with video than written content and if you aren't posting videos you are going to be left behind.
More Time Spent by Visitors
Video increases the overall time spent on a website or social media page, thus creating more opportunity for exposure.
Website Bounce Rate
Using video, you are far more likely to decrease the bounce rate on a landing page, and rank higher on search engines like Google.
Because videos generate such good traffic, they are by far the smart choice to get the best Return on Investment.